Kamis, 21 Maret 2013

[P957.Ebook] PDF Download Rocks from Space: Meteorites and Meteorite Hunters (Astronomy), by O. Richard Norton

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Rocks from Space: Meteorites and Meteorite Hunters (Astronomy), by O. Richard Norton

This popular guide to cosmic debris introduces the fascinating world of meteorites, asteroids, comets, and impact craters. With more than 50 new photographs and updated illustrations, new and expanded appendixes, and some fun cosmic humor, Rocks from Space, Second Edition, journeys into the last frontier for close-up looks at the latest astronomical discoveries.

  • Sales Rank: #284198 in Books
  • Published on: 1998-03-01
  • Released on: 1998-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.10" w x 6.02" l, 1.65 pounds
  • Binding: Paperback
  • 447 pages
Features
  • Revised and Updated

From Booklist
Astronomy abounds with amateurs, and the easiest entr‚e to the hobby is meteor watching. Anyone can see a few shooting stars on any night. For nighthawks and insomniacs, then, Norton offers this quaint miscellany crammed with facts and stories about extraterrestrial rocks, along with 200 photos. "Falls," as Norton calls the pieces that reach the ground, exert great scientific interest, so he describes past expeditions to collect them and examine the ancient craters they gouged out. Meteoriticist H. H. Nininger was one such explorer, and his life, which culminated in running a commercial meteor museum, illustrates the obsessive enthusiasm the hobby can induce. Although a field book might be more authoritative, Norton's tome will help slake the curiosity and worries that surround cosmic collisions, especially so soon after a comet hit Jupiter last month. Gilbert Taylor

Review
"[This] book contains a wealth of information directed toward laypersons interested in meteoritics. . . . Recommended." --Choice

About the Author
O. Richard Norton is former director of the Grace Flandrau Planetarium and Science Center at the University of Arizona and the Fleischmann Planetarium at the University of Nevada at Reno. He studied meteoritics under world-renowned meteoriticist Frederick C. Leonard. Norton currently teaches astronomy at Central Oregon Community College and serves as president of Science Graphics, a company that produces instructional science slides for use in college and university classrooms.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Recommend
By Fred Bartholomew
Excellent guide, technical, but written for the non-professor. I learned a lot

5 of 5 people found the following review helpful.
Great Meteorite Book
By Bernard Lavallee
An excellent book for both amateur and professional looking for a refresher on wonderful subject of meteorites, meteors and meteroids. The author covers just about every topic you can think of and with sufficient depth to keep you interested for some time. Highly recommended to anyone interested in the fascinating field.

7 of 8 people found the following review helpful.
Why Not Find The Time To Look For Meteorites?
By Mimereader2
Here's the book you'll need to take along, as meteorites are much easier to find when you know their characteristics and the places where they stand out from other rocks. I've held onto my own copy of Rocks From Space for some time, although I have not gone out hunting for meteorites yet, because this is the book that entices me to make time for it. There are a lot of good quality photographs printed here on slick magazine paper, and some are in color. The book is what it's supposed to be, but if I was going to improve it for someone planning to pack it for a hike across the Utah salt flats, I would suggest that the next edition be on a lighter weight paper. This guide fills you in on the famous meteors (In the sky) and meteorites (Striking the earth) which fell in earth's recorded history. These are great fun to learn about, as there's nothing like a surprise from outer space to brighten up everyone's day. And while meteorites can even impress us as being pretty weird in the modern era, wait until you read about the one that fell in Alsace, France in 1492. It drew so much curiosity and awe that even King Maximilian of Germany came to see it. Many people took souvenir pieces from it over the centuries, but its last 122 pounds are protected by being in a local museum. Another fall Norton records came in 1992, when a car belonging to a young lady was struck. Excited collectors soon made generous offers for both the car and the meteorite. Not too long ago an old meteorite from Mars was sliced open to reveal what many scientists suspect is evidence of past life on that planet. The possibility was considered strong enough that it prompted President Clinton to go on national television to announce it; so if you use this book, you may even help confirm one of the greatest mysteries of all time.

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Rabu, 13 Maret 2013

[U281.Ebook] Download Ebook Nurse Practitioner's Business Practice And Legal Guide (Buppert, Nurse Practitioner's Business Practice and Legal Gu), by Carolyn Buppert

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Nurse Practitioner's Business Practice And Legal Guide (Buppert, Nurse Practitioner's Business Practice and Legal Gu), by Carolyn Buppert

Now in its Fourth Edition, best-selling Nurse Practitioner’s Business Practice and Legal Guide continues to provide a solid foundation for students and practicing nurses to build confident and effective practices. A must-have resource for every new or current Nurse Practitioner (NP), it defines what an NP is and does while explaining the legal scope with specific state and federal regulations. Completely updated and revised with crucial state-by-state appendices, Nurse Practitioner’s Business Practice and Legal Guide, Fourth Edition offers expert insights on prescribing, hospital privileges, negligence and malpractice, risk management, health policy, ethics, and measuring NP performance. Further, it addresses important issues such as: * Developing an employment relationship * Undertaking a business venture * Giving testimony before the state legislature * Composing a letter to an insurance company about an unpaid bill * Teaching at a school of nursing * Serving as president of a state or national organization Included with the print book is a CD-ROM with customizable evaluation forms and plans. Don't forget to visit our new NP certification website: www.NursingCertificationSuccess.com

  • Sales Rank: #269388 in Books
  • Published on: 2011-04-04
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.30" h x 7.00" w x 10.00" l, 2.35 pounds
  • Binding: Hardcover
  • 520 pages

Most helpful customer reviews

39 of 40 people found the following review helpful.
Informative, helpful
By A Customer
This book is a great way to access state-by-state information related to NP practice. I do recommend that readers not solely rely on its information. They should still contact each state's board of nursing. I found discrepancies between Ms. Buppert's requirements for practice in Ohio and actual law.
Overall, I highly recommend this book to both NP students and clinicians.

16 of 16 people found the following review helpful.
NP student input
By C. DiMarco
The text book is very easy to read, and provides good information. It is a book that will be useful in the future. It includes information on each of the different state's rules and regulations for practicing as a practitioner.

7 of 7 people found the following review helpful.
2nd edition
By A Customer
I found Carolyn Buppert's second edition of Business Practice and Legal Guide to be very helpful. The additional chapters are useful for my practice and for research on a state wide level. I would recommend this book to nurse practitioners and students of the profession. It is proving to be a valuable resource for improving NP practice in Alabama. Be sure to get the second edition (2003/2004)as the first was published in 1995.

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Senin, 11 Maret 2013

[B271.Ebook] Fee Download Pride and Prejudice (Naxos AudioBooks), by Jane Austen

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Pride and Prejudice (Naxos AudioBooks), by Jane Austen

Jane Austen's most popular novel, originally published in 1813, some 17 years after it was first written, presents the Bennet family of Longbourn. Against the background of gossipy Mrs Bennet and the detached Mr Bennet, the quest is on for husbands for the five daughters. The spotlight falls on Elizabeth, second eldest, who is courted by Darcy though initially she is more concerned with the fate of her other sisters. This marvellous account of family life in Regency England is read with vigour and style by Emilia Fox.

  • Sales Rank: #486045 in Books
  • Brand: FOX,EMILIA
  • Published on: 2005-03-30
  • Number of discs: 11
  • Formats: Audiobook, Unabridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 2.07" h x 5.25" w x 5.26" l, .83 pounds
  • Binding: Audio CD
  • 11 pages

Review
Naxos AudioBooks presents us with a professionally produced and finely crafted jewel in this audio recording of Pride and Prejudice. Narrated by British actress Emilia Fox, viewers of the 1995 Pride and Prejudice mini-series starring Colin Firth and Jennifer Ehle will remember her fine performance as shy Georgiana Darcy and be pleasantly surprised by her vocal range and emotional depth in characterisation. I particularly appreciated her interpretation of Mrs. Bennet's frazzled anxiety and Lady Catherine de Bourgh imperious resolve. Listeners will enjoy all thirteen hours of this unabridged recording honouring one of the greatest novels ever written and want to seek out the other six Austen novels that they have also recorded in audio format. 5 out of 5 Regency Stars --Laurel Ann Nattress, Austenprose

From AudioFile
Emilia Fox's reading sparkles with sophistication and intelligence. Her voice is arched but good humored and carefully pointed, with all the barbs subtly, and sometimes not so subtly, exposed. Character, however, is Fox's real strength. From the outset Mrs. Bennet's voice horrifies us, as it does her daughter, and we feel all Elizabeth's embarrassment at such a mother, not to mention Mr. Darcy's repugnance. Caroline Bingley's voice drips with unction when addressing Darcy, but communicates an acid tone with Eliza. Even Lady Catherine's crotchety hauteur and Mr. Collins's obsequiousness draw smiles. A skillful artist, Fox brings them all to life, rendering accessible to a wider audience all the author's good sense and humor. P.E.F. © AudioFile 2006, Portland, Maine-- Copyright © AudioFile, Portland, Maine

Most helpful customer reviews

0 of 0 people found the following review helpful.
Four Stars
By Stevie L
As a present the recipient was very pleased

3 of 3 people found the following review helpful.
A finely crafted audio recording of the beloved classic
By Laurel Ann
One is humbled to review a book considered a classic of world literature. What could I possibly say about PRIDE AND PREJUDICE that has not been scrutinized by scholars, exalted by enthusiasts or bemoaned by students who have been forced to read it and just don't get what all the fuss is about? Plenty, and that is one of its enduring charms. It is so many things to different people. I have read it every year for *ahem* more years than I wish to admit, and still laugh out loud at Austen's dry wit, wily social commentary and satisfying love story. It often tops international polls as the "the most loved" or "favorite book" of all time, numerous stage and screen adaptations continue to remind us of its incredible draw to the modern audience and its hero and heroine Mr. Darcy and Elizabeth Bennet may be the most famous romantic couple short of Romeo and Juliet. High praise indeed for a novel written almost two hundred years ago by a country clergyman's daughter, home schooled by her father and unexalted in her lifetime.

Set in the early nineteenth-century country village of Longbourn in Hertfordshire, the story revolves around the Bennet family and their five unmarried daughters. They are the first family of consequence in the village, unfortunately the Longbourn estate is entailed by default to a male heir, their cousin Mr. William Collins. This is distressful to Mrs. Bennet who knows that she must find husbands for her daughters or they shall all be destitute if her husband should die. Mr. Bennet is not as concerned and spends his time in his library away from his wife's idle chatter and social maneuvering. The second eldest daughter Elizabeth is spirited and confident, wanting only to marry for love. She teases her eldest sister Jane that she must catch a wealthy husband with her beauty and good nature to support them. The three younger sisters Mary, Catherine and Lydia hinder their sister's chances for a good match by inappropriate and unguarded behavior.

When Mr. Bingley, a single man of large fortune, moves into the neighborhood with his fashionable sisters he attends the local Assembly Ball and is immediately taken with beautiful Jane Bennet. His friend Mr. Darcy is even richer with a great estate in Derbyshire, but he is proud and arrogant giving offense to all including Elizabeth by refusing to dance with her. She overhears him tell Bingley that she was only tolerable and not handsome enough to tempt him. This amuses and annoys her enough to repeat it to her friends and family. The whole community declares him the most disagreeable man, eaten up with pride. And thus the famous love story begins. How Mr. Darcy's pride will be humbled and Elizabeth's prejudices dissolved is one of the greatest stories of all time. Austen's astute characterizations and plot machinations never cease to amaze. Society has changed in two hundred years, but human nature, foibles and all, remains constant, much to our amusement and delight.

Naxos Audiobooks presents us with a professionally produced and finely crafted jewel in this audio recording of PRIDE AND PREJUDICE. Narrated by British actress Emilia Fox, viewers of the 1995 miniseries starring Colin Firth and Jennifer Ehle will remember her fine performance as shy Georgiana Darcy and be pleasantly surprised by her vocal range and emotional depth in characterization. I particularly appreciated her interpretation of Mrs. Bennet's frazzled anxiety and Lady Catherine de Bourgh imperious resolve. Listeners will enjoy all thirteen hours of this unabridged recording honoring one of the greatest novels ever written and want to seek out the other six Austen novels that they have also recorded in audio format.

Laurel Ann, Austenprose

18 of 21 people found the following review helpful.
careless mistake in reading should not slipped by...
By Barbara A. Kidder
Emelia Fox is very enjoyable to listen to in her reading of Jane Austen's Pride & Prejudice. She is very familiar with the content and its expression, having played the part of Georgiana Darcy in the, now famous, A & E production of the film version of this book. There is at least one unfortunate mistake in her reading which Naxos should not have over-looked. It is the mis-reading of the work "innocent" as "ignorant" on the last CD, and alters the meaning of Darcy's compliment, rendering it senseless. One is left wondering how many times this type of error slips by, which the listener does not catch, in other Naxos productions.

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Wars Within The Story of Tempo an Independent Magazine in Soehartos Indonesia, by Janet Steele

For the 23 years prior to its banning on June 21, 1994, Tempo magazine was Indonesia's most important news weekly, and its chief editor, Goenawan Mohamad, one of Indonesia's leading poets and intellectuals. Yet despite its influence, the history of Tempo magazine is not widely known. All aspects of Tempo's history, including its roots in the literary and cultural milieu of the 1960s, its economic organization and management, its internal culture and system of deciding what's news, and its strategies for survival within a repressive press system, provide a window into the political and cultural history of Indonesia's New Order.

Tempo occupied an ambiguous position in Indonesia's New Order, and Wars Within: The Story of Tempo, an Independent Magazine in Soeharto's Indonesia explores these contradictions and paradoxes. Clearly a product of the New Order, Tempo nevertheless presented independent points of view, often at considerable risk. Soeharto's government was never monolithic, and the story of how Tempo managed to survive 23 years of autocratic rule sheds light on the culture and politics of modern Indonesia. It also sheds light on broader questions concerning the role of the press in developing countries -- and on the kinds of negotiation that must go on for an essentially democratic institution to exist in an authoritarian space.

Written in a narrative style, Wars Within utilizes a variety of methods and sources, including participant observation, a content analysis of Tempo's National section, close reading of Tempo's coverage of key episodes including the 1984 incident at Tanjung Priok, previously unpublished archival materials, and over one hundred interviews with the magazine's founders, writers, and contributors. Wars Within is an ideal supplemental text in courses on Southeast Asian history, politics, and culture, as well as in courses on international communication and media studies.

  • Sales Rank: #3134305 in Books
  • Published on: 2005-06-21
  • Original language: English
  • Number of items: 1
  • Dimensions: .82" h x 6.00" w x 9.00" l,
  • Binding: Paperback
  • 368 pages

Review
...Wars Within should be required reading for the armies of Western media trainers currently descending on newsrooms from Morocco to Indonesia in the hope of bolstering media freedom as well as those who fund them. Steele, an associate professor at the School of Media and Public Affairs at George Washington University, provides a deft and highly readable account of how Tempo pushed the envelope under an authoritarian regime and emerged as the country s most influential news organization.... --Columbia Journalism Review

...Wars Within is more than an academic account of the rise, fall, and rise of one Indonesian newsmagazine. Based on thorough research, it is engagingly readable, with characters both well-known and those behind the scenes emerging from the pages with the texture of well-crafted fiction. Steele eschews the conventional unfolding of arms-length history to tell the reader of her own interactions with, and attempts to understand, the community and events she unravels for us. Yet the text never lapses into name-dropping. Her insights provide an entrée into the Tempo community, and, through it, a broader understanding of the cultural politics of the New Order. --International Institute for Asian Studies (IIAS) newsletter

The stand-out news publication in Indonesia in the 1970s-1990s was the famous weekly, Tempo, founded in 1971, banned amid controversy in 1994, and revived after former president Soeharto's fall in 1998. It is still going strong in 2007. Janet Steele's study of Tempo provides a highly readable, informative and evocative account of this magazine's history, set within a wider picture of how the media reported events under stifling pressures to avoid criticism of the regime....This is a powerful book, managing to be personal, analytical, well constructed and a good read -- an excellent introduction to the world of Indonesian press reporting. --Bulletin of Indonesian Economic Studies

About the Author
Janet Steele is an Associate Professor of Journalism at the School of Media and Public Affairs at George Washington University. She received her Ph.D. in History from the Johns Hopkins University, and is especially interested in how culture is communicated through the mass media. She is a frequent visitor to Southeast Asia, where she lectures on topics ranging from the role of the press in a democratic society to specialized courses on narrative journalism. She has published articles on media history and criticism in journals such as The International Journal of Press/Politics, Asian Studies Review, Indonesia, Foreign Policy, Journalism and Mass Communication Quarterly, Political Communication, Columbia Journalism Review, and The American Journalism Review, and lectured on the theory and practice of journalism as a State Department Speaker and Specialist in India, Malaysia, The Philippines, East Timor, and Bangladesh. A former Fulbright professor in the American Studies program at the University of Indonesia (1997-8), she was awarded a second Fulbright teaching and research grant to Jakarta s Dr. Soetomo Press Institute for 2005-2006. Fluent in Indonesian, she writes a weekly newspaper column called Email from America for Surya daily in Surabaya, East Java.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Insight into Indonesia
By Chris Sterling
This is a fascinating report on TEMPO, a Time-like magazine founded in Jakarta, Indonesia in 1971. The book, by an American journalism professor and historian who has spend considerable time in Jakarta, some as a Fulbright lecturer and researcher (she learned the difficult language to better understand her subject) reviews the key people and events behind an elite news magazine in a developing nation. Along with a number of other journals, TEMPO was closed down in mid-1994 by the Soeharto regime. Publication resumed four years later after the regime fell. Steele was able to closely observe the revived journal's editorial process--a very useful window to how the process works within a developing nation which is the world's largest Muslim country. This is thus an insightful study--and a well written one, at that--into a magazine as important for the four years it did not appear (and its journalists worked elsewhere) as for the years before and after when it did and does. Steel places TEMPO in the context of its place and time, as well as its readers--the movers and shakers within Indonesian society. Recommended!

4 of 4 people found the following review helpful.
thought provoking
By Trevor D. Clark
Set during one of the most important geopolitical situations of our time, this profound book identifies the depth of insanity of a man and the control of his regime but how one magazine emplemified that although physical structures can be torn down...the spirit can prevail. A true story that grassroots change is just as powerful as high-political movements.

Not only important for understanding Indonesia today but a typology for the region.

0 of 0 people found the following review helpful.
Amazing telling of an amazing story
By Lawrence M. Yoder
Now this is an incredible valuable window into a world that I have long been curious about. In the seventies I read Tempo all of the time, often writing letters to the editor and appreciating their candor. I am so thankful for someone like Janet Steel who did what it took to learn this story and tell it.

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Sabtu, 09 Maret 2013

[L591.Ebook] PDF Ebook Creating Level Pull: A Lean Production-System Improvement Guide for Production-Control, Operations, and Engineering Professionals (Lean Too

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Creating Level Pull: A Lean Production-System Improvement Guide for Production-Control, Operations, and Engineering Professionals (Lean Too

Creating Level Pull shows you how to advance a lean manufacturing transformation from a focus on isolated improvements to improving the entire plant-wide production system by implementing a lean production control system. Lean efforts at most companies focus on point kaizen (e.g., reducing set up times, implementing 5S, etc.) that improves a small portion of the value stream running from raw materials to finished products. Or they focus on flow kaizen that improves the entire value stream for one product family. Creating Level Pull shows how companies can make the leap to system kaizen by introducing a lean production control system that ties together the flows of information and materials supporting every product family in a facility. With this system in place, each production activity requests precisely the materials it needs from the previous activity, and demand from the customer is leveled to smooth production activities throughout the plant. Creating Level Pull is written in plain English and walks you through the implementation process using a clear question-and-answer format, supported by diagrams, value-stream maps, and key formulas. Using a realistic example facility, the author shows you how to make the transition to a robust pull system. This involves answering a series of 12 critical questions including what items to hold in finished goods inventory and what items to make to order, how to buffer the system against instability, how to schedule batch processes, and how to level the production schedule. Careful attention to leveling (called heijunka) permits facilities to accommodate variations in demand with minimum inventories, capital costs, manpower, and production lead time.

  • Sales Rank: #435882 in Books
  • Brand: Brand: Lean Enterprises Inst Inc
  • Published on: 2004-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x 9.50" w x .75" l, 1.45 pounds
  • Binding: Spiral-bound
  • 114 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

0 of 0 people found the following review helpful.
I like it
By Motrin
It is an excellent book.
It is very easy to read and comprehensive.
I like it, I recommend this book.

0 of 0 people found the following review helpful.
it explains how to have a level pull production schedule
By corte c.
It explains how to have a level pull production with a consistent example.
I suggest it to managers who want to change and improve their plants

0 of 0 people found the following review helpful.
Creating Level Pull - An excellent reference book
By Pandey Anupam
Creating Level Pull is an excellent book written for amatuer as well as professional lean deployers. Highly recommended inspite of its price.

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Rabu, 06 Maret 2013

[B351.Ebook] Get Free Ebook Marketers Are From Mars, Consumers Are From New Jersey, by Bob Hoffman

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Marketers Are From Mars, Consumers Are From New Jersey, by Bob Hoffman

In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

  • Sales Rank: #681915 in Books
  • Published on: 2015-05-01
  • Original language: English
  • Dimensions: 8.00" h x .43" w x 5.00" l,
  • Binding: Paperback
  • 190 pages

About the Author
Bob Hoffman is an author, speaker, and partner in Type A Group, LLC, a company that consults to marketers, advertisers and media. He is author of "101 Contrarian Ideas About Advertising," "The Ad Contrarian," and "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider. In 2012, Bob was selected "Ad Person of the Year" by the San Francisco Advertising Club. Bob founded and was chairman/ceo of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. He retired from Hoffman/Lewis in 2013. Previously, Bob was ceo of Mojo USA and president and creative director of Allen & Dorward. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, AT&T, and more companies than he cares to think about. He has served on several boards including the Advertising and Marketing International Network, and spent a year as Special Assistant to the Executive Director of the California Academy of Sciences. Bob is a frequent speaker at industry conferences, business meetings, and advertising and marketing events.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Here's proof that marketers are from another planet.
By Douglas N. Burdett
[[VIDEOID:f40e69b23fdc663eede7c7643edb1bd9]]Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Marketers Are From Mars, Consumers Are From New Jersey” by Bob Hoffman.

What can you say about long-time ad agency icon Bob Hoffman, also known as The Ad Contrarian?

Here’s what others have said:

The Wall Street Journal calls him “caustic yet truthful.” Time Magazine calls him “fabulously irreverent.” The Financial Times says he's responsible for "savage critiques of digital hype."

In "Marketers Are From Mars, Consumers Are From New Jersey" Bob Hoffman shows how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention that is a mass delusion of epic proportions.

He covers the advertising and marketing waterfront and takes prisoners. He skewers the exaggerated role of brands, how ad agencies have lost their way, the mistaking of gimmicks for trends, why marketers misguidedly ignore baby boomers, the wishful thinking of social media marketing, and the massive fraud and corruption of digital display advertising.

As the Ad Contrarian, Bob Hoffman has built an enormous following by consistently calling BS on the advertising and marketing world.

This book is a fun and uproarious read, which starts out strong with the dedication and never lets up.

The dedication reads:

“This book is dedicated to all the funny, cynical, immature bastards I worked with in the agency business. It is not dedicated to all the venal, duplicitous, scheming bastards I also worked with.”

Don’t read this book if you can’t handle the truth. The truth according to The Ad Contrarian, that is.

And, to listen to an interview with Bob Hoffman about “Marketers Are From Mars, Consumers Are From New Jersey,” visit MarketingBookPodcast.com

0 of 0 people found the following review helpful.
Stick to the Fundamentals
By Jeffrey Swystun
The author has written an eclectic rant. I am in branding, marketing and advertising but had not heard of Bob Hoffman until I happened across this book. Right upfront he recognizes that people in the industry are "funny, cynical and immature bastards". Based on personal and professional feedback I would seem to fit that criteria. As such, I did enjoy the first third of the book but then it grew so sardonic and acidic that it was hard to appreciate the lessons in the messages.

Advertising is a funny practice and profession. It is revered and reviled in equal amounts. I appreciate the author's attempt to hold it accountable and I totally agree that it has too long been focused on fancy tricks instead of recognizing the tried and true. Rather than dissect the contents, let me provide a few standout lines that resonated (these are not spoilers):

- Hoffman writes that the marketing industry is under mass delusion that includes "the gross exaggeration of the role of brands; the mangling of the role of ad agencies; the mistaking of gimmicks for trends"

- "Marketers are taught not to think simply."

- "Advertising has always been 90% lousy, but online advertising has set a new standard for awfulness."

- "most of what we call 'brand loyalty' is simply habit, convenience, mild satisfaction or easy availability."

The book is a series of short essays and blog posts so you can pick and choose topics that interest you. Coherence and consistency are tested but the feisty and testy ad veteran tone reverberates throughout. He sounds too bitter for someone who made his career in the profession. Having said all that, if you read only one entry, make it, "Here's to the Bobbleheads." This one rant will be recognizable to anyone in business.

1 of 1 people found the following review helpful.
Hoffman tells it like it is
By Don
Mr. Hoffman tells it like it is. Should be required reading for anyone in marketing if for no other reason than to prevent them from believing their own PR releases.

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Sabtu, 02 Maret 2013

[C181.Ebook] Free PDF Deadly Harvest Level 6 Advanced Book with Audio CDs (3) Pack (Cambridge English Readers), by Carolyn Walker

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Deadly Harvest Level 6 Advanced Book with Audio CDs (3) Pack (Cambridge English Readers), by Carolyn Walker

Award-winning original fiction for learners of English. At seven levels, from Starter to Advanced, this impressive selection of carefully graded readers offers exciting reading for every student's capabilities. Chief Inspector Jane Honeywell is a city detective who wonders why she has moved to a sleepy country town - nothing happens in Pilton. But then the rural peace and quiet is suddenly disturbed by a horrible murder. When Jane starts the dangerous pursuit of the killer, she discovers a more terrible plan in operation. Contains a paperback and 3 Audio CDs with complete text recordings from the book.

  • Sales Rank: #4054054 in Books
  • Published on: 2006-08-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.76" h x .51" w x 5.12" l, .52 pounds
  • Running time: 186 minutes
  • Binding: Audio CD
  • 112 pages

About the Author
Carolyn Walker is former Head of Business Studies at Melbourne Grammar School.

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