[N153.Ebook] Download Build your own 2D Game Engine and Create Great Web Games: Using HTML5, JavaScript, and WebGL, by Kelvin Sung, Jebediah Pavleas, Fernando A

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Build Your Own 2D Game Engine and Create Great Web Games teaches you how to develop your own web-based game engine step-by-step, allowing you to create a wide variety of online videogames that can be played in common web browsers. Chapters include examples and projects that gradually increase in complexity while introducing a ground-up design framework, providing you with the foundational concepts needed to build fun and engaging 2D games. By the end of this book you will have created a complete prototype level for a side scrolling action platform game and will be prepared to begin designing additional levels and games of your own.

This book isolates and presents relevant knowledge from software engineering, computer graphics, mathematics, physics, game development, game mechanics, and level design in the context of building a 2D game engine from scratch. The book then derives and analyzes the source code needed to implement thes

e concepts based on HTML5, JavaScript, and WebGL.

After completing the projects you will understand the core-concepts and implementation details of a typical 2D game engine and you will be familiar with a design and prototyping methodology you can use to create game levels and mechanics that are fun and engaging for players. You will gain insights into the many ways software design and creative design must work together to deliver the best game experiences, and you will have access to a versatile 2D game engine that you can expand upon or utilize directly to build your own 2D games that can be played online from anywhere.

• Assists the reader in understanding the core-concepts behind a 2D game engine

• Guides the reader in building a functional game engine based on these concepts

• Lead

s the reader in exploring the interplay between technical design and game experience design

• Teaches the reader how to build their own 2D games that can be played across internet via popular browsers

• Sales Rank: #1605308 in Books
• Published on: 2015-09-30
• Released on: 2015-09-30
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 1.12" w x 7.00" l, 1.88 pounds
• Binding: Paperback
• 468 pages

From the Back Cover

Build Your Own 2D Game Engine and Create Great Web Games teaches you how to develop your own web-based game engine step-by-step, allowing you to create a wide variety of online videogames that can be played in common web browsers. Chapters include examples and projects that gradually increase in complexity while introducing a ground-up design framework, providing you with the foundational concepts needed to build fun and engaging 2D games. By the end of this book you will have created a complete prototype level for a side scrolling action platform game and will be prepared to begin designing additional levels and games of your own.

This book isolates and presents relevant knowledge from software engineering, computer graphics, mathematics, physics, game development, game mechanics, and level design in the context of building a 2D game engine from scratch. The book then derives and analyzes the source code needed to implement th

ese concepts based on HTML5, JavaScript, and WebGL.

After completing the projects you will understand the core-concepts and implementation details of a typical 2D game engine and you will be familiar with a design and prototyping methodology you can use to create game levels and mechanics that are fun and engaging for players. You will gain insights into the many ways software design and creative design must work together to deliver the best game experiences, and you will have access to a versatile 2D game engine that you can expand upon or utilize directly to build your own 2D games that can be played online from anywhere.

About the Author
Jebediah Pavleas is a graduate student in the Computer Science and Software Engineering program at the University of Washington Bothell (UWB). He received a Bachelor of Science in 2012 and was the recipient of the Chancellor’s Medal for his class. During his time as an undergraduate he took a great interest in both computer graphics and games. His projects included an interactive math application that utilizes Microsoft’s Kinect sensor to teach algebra, a 2D role-playing game designed to teach students introductory programming concepts, and a website where students can compete in various mini-games to control checkpoints around campus. Relating to these projects, he coauthored publications in IEEE Computers and The Journal of Computing Sciences in Colleges (CCSC). When not working towards his graduate degree, he enjoys designing, building, and playing games of all kinds as well as adapting technology for improved accessibility. A university student in computer science, he is interested in working as a game programmer, focusing on accessibility.

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[N304.Ebook] PDF Ebook Developing Game Intelligence in Soccer, by Horst Wein

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There is no greater power on the soccer field than the game intelligence of the players. With a great variety of attractive and effective simplified games, specially designed to simulate the most important game situations that may occur on the pitch, Horst Wein shows how to stimulate most of the aspects which are involved in game intelligence in young soccer players as well as professionals.

Remember, Playing soccer without thinking is like shooting without aiming

• Sales Rank: #562975 in Books
• Brand: Brand: Reedswain
• Published on: 2004-09
• Original language: English
• Number of items: 1
• Dimensions: .81" h x 7.02" w x 10.12" l, 1.52 pounds
• Binding: Paperback
• 312 pages

Features

• Used Book in Good Condition

About the Author
Horst Wein is known throughout the world as a youth coaching expert. He has been hired temporarily by institutions of 53 countries to develop or bolster their national youth sports programs and is the author of several popular books and videos on coaching.

Most helpful customer reviews

0 of 0 people found the following review helpful.
One of the best books in how to teach soccer
By Rob Azarcon
One of the best books in how to teach soccer. Best part is that it goes into the theory of why something should be taught and diagrams effective activies that are listed from simple to complex.

0 of 0 people found the following review helpful.
Great read and background
By C Ruck
Good for coaches with some experience on how to re-enforce learning by the players. Makes connections to realistic game situations. Nice game illustrations and progressions. A bit detailed for the 1st-time coach.

0 of 0 people found the following review helpful.
Excellent soccer book
By Amazon Customer
This books is for all coaches but it is a must for youth coaches. If it's your aim to develop or improve players and your practices this is the book.

Great book!!!

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[J194.Ebook] Download Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers, by Tim Halloran

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A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love.

How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands?

In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more.

Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

• Sales Rank: #420543 in Books
• Published on: 2014-01-07
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .98" w x 6.30" l, 1.01 pounds
• Binding: Hardcover
• 272 pages

Amazon.com Review
Q&A with the Author

How would you define an intimate consumer relationship?

I like to think of it as a romance -- a relationship in which both parties are dependent upon one another. The consumer relies on the brand's functional, emotional, and social benefits, and the brand relies on the consumer's loyalty and word-of-mouth to praise the brand to friends, family, and colleagues.

What makes customers fall in love with brands?

Consumers must feel like a brand is truly designed for them as a "brand for me." The brand has to meet their needs, and the brand's personality has to be appealing enough to inspire a sense of attachment. As marketers, we must treat our consumer like we would treat a prospective girlfriend or boyfriend. We need to make them feel special, create a meaningful experience with them every time we interact, and communicate honestly and often.

Why is the context in which we "meet" a branded product or service important?

"Meeting memorably" is incredibly important! If the consumer's first encounter isn't an impressive experience, it is unlikely that the consumer will return to the brand. Think about your own relationships. For you to have any ongoing interest in someone else, something about that individual has to connect during the initial meeting, or else why would you bother spending any more time together?

Is an emotionally-based relationship with the consumer possible for any product?

Yes! There are only so many functional benefits that a category can have--in many cases, the only way you can differentiate your brand from competition is emotionally. Your consumer might be using your brand for a functional reason, but that doesn't mean the brand isn't doing something to touch their emotions. We are emotional people and view our world through an emotional lens.

What is the first step marketers should take to begin building a deep relationship with consumers?

Know that brands are not just for the Coca-Colas and the P&Gs of the world. Every business, big or small, is a brand, or has brands. If you are going to succeed, the first step is to really know your type--the individuals that are most likely to adopt your brand-- and understand their distinct hopes, dreams, issues, and problems intimately. Most importantly, decide how your brand is going to go about helping them.

Review

Winner, Business: Marketing & Advertising, 2014 International Book Awards

“Whether you are starting a new business or working on an established brand, Ro­mancing the Brand reveals many critical steps for success. Tim Halloran explores the valued secrets to engaging in an ongoing, compassionate relationship with your consumer. Great read, great insight, great book!”
—Daymond John, founder, president, and CEO, FUBU, and costar, ABC series Shark Tank

“We live in an era of huge changes in marketing and consumer behavior, but Romanc­ing the Brand is a reminder that passion is timeless. Brands can be successful in the long run by cultivating deep, lasting relationships with customers.”
—Steve Koonin, president, Turner Entertainment Networks

“Nobody knows the business of brands better than Tim Halloran. His easy-to-grasp ideas get results.”
—Fran Tarkenton, Pro Football Hall of Fame quarterback and serial small business entrepreneur

“Romancing the Brand provides a new and compelling lens with which to view the work necessary to keep a brand fresh and exciting. We have been able to apply many of the concepts immediately to strengthen our Popeyes brand.”
—Ralph Bower, president–U.S., Popeyes Louisiana Kitchen

“Romancing the Brand is an entertaining book that taps into a fundamental principle that every marketer should embrace: brands and consumers engage in a relationship. Truly world-class brands are able to grow and evolve a ‘romance,’ and that is when the magic happens.”
—Jeff Popkin, president, Vita Coco

“I loved Romancing the Brand. Tim Halloran shows how the ultimate in brand equi­ty—a close, personal brand relationship—can be created, with detailed behind-the-scenes stories of brands that have pulled it off.”
—David Aaker, vice chairman, Prophet; professor emeritus of marketing strategy, Haas School of Business, UC Berkeley; and author, Brand Relevance

“A great book with insightful stories about how marketing managers develop romantic, deep, and personal relationships between the brand and the consumer.”
—Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University

“Romancing the Brand shows that a brand’s strength, and ultimately its ability to generate significant talk value, lies in creating a meaningful consumer experience. People talk about—and advocate for—brands with which they have an emotional bond. Aided by entertaining stories about brands that have created ‘love affairs’ with the consumer, Romancing the Brand is an essential guide for marketers who are looking to strengthen their consumer relationships.”
—Ed Keller, CEO, the Keller Fay Group, and coauthor, The Face-to-Face Book and The Influentials

“Emotional, educational, and effective, Romancing the Brand captures the timeless fundamentals of marketing, using contemporary examples and a framework one can relate to in a primal way. Tim Halloran shares insights that up-and-coming marketers, as well as global executives at the top of their game, will find valuable.”
—Dick Patton, global chief marketing officer practice leader, Egon Zehnder

From the Inside Flap

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they'll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands?

In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step, he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial "romance." Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Now topping my list of recommended books on branding ...
By Mart Martin
I read a lot of branding books. And I'm constantly asked by colleagues, clients and students for recommendations on what books they should read to get an overview of branding. That very short list typically includes "Brand Simple," "The Brand Gap" and "ZAG." Now when they ask, I'm going to suggest "Romancing the Brand." I like the way Tim Halloran uses the very appropriate metaphor of the brand as a relationship and takes the reader through the brand development process, from positioning to making emotional connections to building the relationship to (when necessary) repositioning. And the book is well-written. He has a very readable style, using interesting case studies to bring the definitions of branding tactics to life vs. sounding like a text book. For someone wanting to learn more about branding, I highly recommend "Romancing the Brand."

0 of 0 people found the following review helpful.
The Real Thing
By Chuck Wall
There are a lot of books written about brand strategy and identity, but Tim Halloran has crafted a gem of a new book with Romancing the Brand. He quickly gets to his key point: that customers establish and build relationships with their brands like they do with other people. As a former Coke brand guy, Tim brings a real-world point of view from his experience. Everyone in business should be able to learn important lessons from one of the greatest brands ever created. Romancing the Brand is a fast read, with lots a new, important stories…including revealing what really happened with New Coke, usually considered one of the greatest fails in business history. But, the real story is not what you've been told; I was surprised because I thought I knew the real story. If you are in leadership, marketing, brand development, advertising or just love business, order Romancing the Brand. It's the real thing.

0 of 0 people found the following review helpful.
Magic
By A. Johnson
I'm not at the end of this book yet, but Halloran brings years of experience and knowledge to the table. If you're stuck in a rut about how to successfully and effectively brand your business, this book is a great starter. I'm even using it as a workbook!

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• Sales Rank: #6071927 in Books
• Published on: 2004-09-20
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x 1.48" w x 5.98" l, 2.14 pounds
• Binding: Paperback
• 672 pages

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• Sales Rank: #4217558 in Books
• Published on: 1989-01-21
• Original language: English
• Number of items: 2
• Dimensions: 9.75" h x 6.75" w x 1.25" l,
• Binding: Hardcover
• 400 pages

About the Author
Jerry W. Gilley is an associate professor in organizational and human resource development at Iowa State University and was formerly the director of organizational and executive development for William M. Mercer, Inc. He lives in Ames, Iowa.

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• Sales Rank: #1821809 in eBooks
• Published on: 2015-03-03
• Released on: 2015-03-03
• Format: Kindle eBook

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• Sales Rank: #44023 in Books
• Published on: 2016-06-03
• Original language: English
• Dimensions: 11.00" h x .14" w x 8.50" l, .37 pounds
• Binding: Paperback
• 62 pages

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• Sales Rank: #1825771 in Books
• Published on: 2015-05-19
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x .24" w x 8.50" l, .78 pounds
• Binding: Paperback
• 102 pages

About the Author
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1 of 1 people found the following review helpful.
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